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Visa’s kate johnson talks digital disruption, influencer marketing and the evolution of sponsorship kate johnson, visa’s head of global sponsorship marketing, outlines the payment services company’s sports strategy and shares her thoughts on the future of a sponsorship sector undergoing drastic change. Adidas’ decision to terminate its sponsorship deal with iaaf comes as no surprise given the revelations surrounding the doping scandal and while the decision was influenced by the morals of the situation, it has also been a pragmatic one which illustrates the evolution of sports marketing. Sponsorship research, sponsorship evaluation and sports marketing research services from performance research.
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